Resume · 2026
Patrick Maxwell
Creative Systems Integrator · CTO · Senior Design + Product
Summary
Twenty-five years across design, product, engineering, and marketing. I specialize in facilitating the creation of ideas and bringing them to life — from idea-stage to scalable business. Currently CTO of ThriveSports (NBC Sports partner) and founding partner on Unstuck, Ovum, and Talk Circles. I thrive inside complex systems and help teams turn vision into something real, usable, and human.
Experience
2018 — Present
Mount Shasta, CA
ThriveSports
Chief Technology Officer
- ▹Transformed a single-sport scheduling tool into a multi-sport coaching and booking ecosystem.
- ▹Owned product, UX, and brand identity across athlete, coach, and partner surfaces.
- ▹Led strategic growth and fundraising, including a major partnership with NBC Sports.
- ▹Built and managed engineering, design, and operations teams from idea-stage to scale.
2012 — Present
Mount Shasta, CA
Surf Shack Interactive
Creative Director (founder)
- ▹Independent design and engineering studio focused on UX/UI development.
- ▹Specializing in projects that need a single principal who can talk to engineers and designers in the same sentence.
2014 — 2017
International (Germany / US)
TopWare Interactive AG
Creative Director — US Operations
- ▹Oversaw U.S. operations, working alongside international teams on creative direction for marketing and product.
- ▹Produced packaging and retail artwork for CompUSA and Best Buy nationwide.
- ▹Consulted on overseas game development including Two Worlds and the acquisition of X-Blades.
- ▹Led a focused team — balancing creative leadership with practical execution.
2013 — 2016
Healdsburg, CA
Siddiqui Rums
Chief Creative Officer
- ▹Built a spirits startup brand from scratch — identity, packaging, voice, retail strategy.
2012 — 2016
Richmond, VA
Acumen Solutions
UX Designer (consulting)
- ▹Delivered over a dozen consulting engagements, including Hilton, Comcast, Xfinity, and others.
- ▹Embedded design proposals into existing enterprise product teams; respected constraints while elevating craft.
2011 — 2016
Sebastopol, CA
Sonoma Chocolatiers
Art Director & Creative Consultant
- ▹Product design and development since the brand's first year.
- ▹Online marketing, ecommerce, packaging, photography direction.
2015 — 2016
San Rafael, CA
FileThis Personal Organizer
UX Design & Front-End Development
- ▹Shaped UX and shipped front-end code on a personal document organization product.
2007 — 2009
Petaluma, CA
TopWare Interactive (early)
Art Director · US Marketing Manager
- ▹Provided the creative team for U.S. game-publishing operations.
- ▹Designed 30+ game covers that sold nationally at Best Buy and CompUSA.
- ▹Consulted on game development teams in Poland and Germany.
Current Ventures
Selected Clients
Skills
- ▹Product strategy
- ▹Brand identity
- ▹UX research
- ▹Product design
- ▹Front-end development
- ▹Design systems
- ▹Motion design
- ▹Creative direction
- ▹Team leadership
- ▹Fundraising
- ▹Partnership development
- ▹Custom software
Tools
- ▹Figma
- ▹Adobe Creative Cloud
- ▹Webflow
- ▹Next.js / React
- ▹TypeScript
- ▹Three.js
- ▹Tailwind
- ▹After Effects
Awards
- ▹Appy Award — Business Media App (2014)
Education
Santa Rosa Junior College, 2001–2002 — foundational studies, business + art. Self-directed through entrepreneurship thereafter.
Volunteer
- ▹Petaluma Soup Kitchen — meal prep for the homeless (2008 → present)
- ▹Petaluma Home Rebuilding Project — housing construction (2009 → present)