I help humans figure out systems and move forward on their path.
These are the products I'm building — and the people I'm gathering. Some are mine. Some are partnerships. All of them are open invitations.
Unstuck
Personal momentum, one small unstick at a time.
An app for the moments when you know what to do and aren’t doing it. Warm, direct, made for humans who are tired of being measured.
Ovum
Real-world treasure hunts written by humans and AI.
GPS clues, hot/cold whispers, camera verification, and a golden egg at the end. Follow the wind. Find what the story hid.
ThriveSports
From a booking form to a movement.
Eight years as CTO. Turned a niche scheduling tool into a multi-sport coaching ecosystem, partnered with NBC Sports along the way.
Talk Circles
Small-group conversation, on real human rhythm.
Founding design and product. The room is the unit — not the feed. Slow surfaces, clear roles, presence over volume.
If any of this looks like the room you’re trying to walk into — or like a seat at a table you’re building — bring the brief.
Design. Systems. Humans.
Three things underneath every project. A fourth one — the journey — holds them together. The marks in the corners are how I keep track of which is leading the conversation.
Design
Strategy · Identity · Motion
Senior design at the table for the rooms where the brand actually gets made. The decisions that get touched a million times and remembered as a feeling.
Systems
Product · Engineering · Scale
I thrive inside complex systems. Helping teams shape ideas, streamline workflows, and turn vision into something real, usable, and human. Idea-stage to scalable.
Humans
Voice · Trust · Practice
Worth matters more than worthlessness. We are all just people trying to matter to each other. That part comes first — the craft is in service of it.
Journey
Story · Path · Direction
The work has a beginning, a middle, and a deadline. I help teams keep the thread between them — and stay legible when the path bends.
Twenty-plus years inside the rooms where the brand actually gets made. Senior design at the table — strategy, identity, product, motion, story. Not a deck. A working partnership.
What it's
actually like.
I open the conversation by asking a question you weren't going to answer in your kickoff doc.
I push back early, then I shut up and make the thing. Quietly. On time.
When you see the first round, you're going to recognize your own idea — bigger, sharper, and weirder than you let yourself say out loud.
A few rooms I've been in
Got something
that wants out?
The weird ones, the ambitious ones, the ones with a deadline yesterday. Bring it.