Sonoma Chocolatiers · Engagement
Small label. Big table.
A small brand that punches at the level of its product.
Built a brand and an ecommerce surface that matched the actual craft of the product. The bar was the chocolate, not a competitor's website. Identity, packaging, storefront, photography, and the operational stuff that lets a small team ship.
What I cared about
Small brands lose when they imitate the visual language of bigger brands. Sonoma's product is specific, regional, and personal — the brand had to do the same. Quiet typography, restrained palette, photography that tells the truth.
What it became
A retail-ready identity, a working storefront, and a design system small enough to be run by the people who actually make the chocolate.
Next case
Law.com →
Editorial product for a vertical that demands precision.