ThriveSports · 2018 — Present
From a booking form to a movement.
Turning a single-sport booking tool into a multi-sport ecosystem.
ThriveSports was a niche scheduling tool when I stepped in. I rebuilt the technology, the brand, and the operating story from the inside out — and the platform now powers coaching, clinics, and team experiences across multiple sports, including a working partnership with NBC Sports.
The room I walked into
A founder with conviction, a product with one good idea, and a runway that was not going to wait for a redesign cycle. The work had to ship in the same week it was decided.
What I built
A modular booking and coaching engine that could absorb new sports without a re-platform. Branded the product, the parent company, and the partner-facing tools. Stood up the data, the payments, the marketing site, and the partner integrations.
What it became
A working partnership with NBC Sports, a coaching network that goes far past the original sport, and an internal team that knows how to ship a feature on Tuesday and tell the story by Thursday.
Next case
TopWare Interactive →
Putting indie European RPGs onto American shelves.