UnstuckGo.io · 2024 — Present
Unstuck. Then go.
Personal momentum, one small unstick at a time.
UnstuckGo is a personal-momentum product for the moments when you know what to do and aren't doing it. Designed the brand and the core flow so the app feels less like a productivity tracker and more like a friend who already knows the next move.
The reframe
Most habit and productivity apps treat the user as a problem to be measured. UnstuckGo treats them as a person to be backed. That shows up in tone, in pace, in the choices the interface makes for you so you don't have to.
What I shipped
Naming, identity, voice, and the first usable flow. The product feels handmade and warm in a category that mostly feels cold and judgmental.
Where it goes
Build the smallest set of features that earn daily return, then resist the urge to add more.
Next case
ThriveSports →
Turning a single-sport booking tool into a multi-sport ecosystem.